Published trust policy
Proof freshness
Every score, badge, proof profile, report, and War Room signal should disclose whether the evidence is live, sample, mixed, stale, or insufficient.
Rules
Freshness should be attached to the data source, not only the page render time.
Sample and demo data must be labeled where it appears.
Archived readouts are excluded from active proof lists.
Freshness improves buyer trust faster than another unexplained chart.
Visible in product
Data confidence badgesAdoption Proof Reportrankingsbadgespublic proof pages
Suppression policy
If the freshest signal is below threshold or unverifiable, the UI must say proof is pending or partial.