Published trust policy
Category movement score
Category movement combines retained builders, territory strength, competitive pressure, white-space demand, and benchmark freshness into one operating signal.
Rules
Movement is directional and should trigger investigation, not replace strategy.
Competitor pressure is separated from your own adoption proof.
Geography is used when detected; otherwise the system uses strategic cohorts.
Category ownership upsells must expose confidence and freshness, not vanity rank.
Visible in product
Category War Roomadoption globecategory reportsbenchmark snapshots
Suppression policy
Territories below the minimum cohort threshold are hidden or grouped as suppressed rows.